Shopify SEO 2022: The Guide to Optimizing Your Shopify Store
Search engine optimization, or SEO, in general, is the process of optimizing your website for search engines. Over time, SEO has become increasingly more complicated and beyond the average person’s ability to optimize.
In fact, with Shopify, it becomes very important to have your store optimized & SEO focused given the number of competitions there are today. With SEO Doctor, it’s easy to optimize your store for search engines to get more visitors and make more sales.
In this article, we’ve discussed how you can optimize your Shopify store to get the maximum reach and quality organic traffic to your store.
What is Shopify SEO and how does it work
Shopify SEO is the practice of optimizing a Shopify store to rank higher on search engines. When done correctly, Shopify SEO can bring in a lot of traffic and increase sales. The good news is that optimizing your store for SEO is not as hard as it might seem.
Shopify includes several SEO-friendly features out of the box, but there’s so much more you can do to improve your ranking. While SEO is heavily reliant on keywords, getting your site to rank higher requires more than just sprinkling some keywords into your site’s content.
There are a few simple things you can do to get started. The SEO Doctor app is a great way to get started with optimizing your store for SEO. The app will scan your store and find any issues that need to be fixed in order to help increase your store’s SEO rankings and traffic.
Shopify SEO issues, myths, and how they affect your store
Shopify SEO can be a little tricky. Because Shopify is a platform for creating online stores, it’s not always as intuitive as optimizing a website for Google search. There are a few Shopify SEO issues that are common myths and can affect the ranking of your store. Read on to find out what these myths are and how to fix them so you can start ranking higher and getting more traffic to your store.
Myth #1 Only way to rank in Google is to write longer product descriptions
Longer and more informative product descriptions are not always a deciding factor for raking your products. When it comes to SEO ranking, the length of your content and the number of backlinks you have are two important factors. Furthermore, page speed, mobile-friendliness, and user experience all influence where your site ranks in Google.
Myth #2 Over optimizing your products with keywords will result in your store being penalized
Keyword stuffing, or over-optimization, is frowned upon in the industry. Using keywords that rank high in search engines, regardless of whether they are relevant to your website, will result in a penalty if done too frequently. You can, however, follow the rules and have your website rank high on search engines by using the right keywords.
Myth #3 Domain name needs to be blamed for non-performance
It might be somewhat true, if your domain name is different from what your sell then it’s a complete waste. Your domain name should be more inclined towards your business and should justify it.
It is true that .com domain names account for more than 90% of search engine results. However, before making a decision, make sure to check the keyword density in the domain name.
How to optimize your Shopify store for search engines
In order to rank higher on search engines like Google, Yahoo, and Bing, you need to make sure your Shopify store is SEO-friendly ground up. This means optimizing your pages for certain keywords, creating a sitemap, and setting up 301 redirects.
Optimize Site Structure
If your site is well-organized and simple to use, shoppers are more likely to find what they are looking for quickly, which increases the amount of time they spend on your site. This means they will view more pages and click on more products, which will boost your search rankings.
Aside from the standard product and category pages, your website should also include About and Contact pages. These are important because they demonstrate to customers that you are trustworthy and credible. They also make it easier for them to find what they’re looking for.
You should use original site content to increase website traffic and sales. Not only does content encourage customers to stay on your site longer and become more interested in the products they’re looking at, but it also allows you to create a distinct identity that sets you apart from the competition.
It can be difficult to write about your products for your customers without sounding like you’re trying to sell them, but it doesn’t have to be. Make a list of topics and questions that your customers ask you, as well as any questions they may have that your competitors may not cover as well.
Integrating Shopify SEO App into your store
Shopify SEO App SEO Doctor is a popular SEO App for Shopify.
Once you’ve installed SEO Doctor, the app will run automatically in the background and scan your entire store for any SEO issues that need to be fixed. It’s a great tool for optimizing your Shopify store. The app will scan and fix all SEO issues that you need to fix in order to help increase your store’s SEO rankings and traffic.
SEO Doctor will analyze each page on your store and ensure that it is SEO-friendly. The app will assist you in determining what SEO issues your store may be experiencing so that you can address them and gain more customers.
SEO Doctor addresses not only SEO issues, but also Sitemap, Structured data (JSON LD), Meta tags, 404 monitors, and Image Optimizer. The Shopify SEO App, SEO Doctor, makes it incredibly simple to rank your store higher in Google search results. SEO Doctor is the only company that automatically fixes SEO issues; none of our competitors come close (SEO Manager, SEO Booster, SEO Optimizer, Smart SEO, etc)
In addition to scanning and fixing your store’s SEO issues, SEO Doctor also provides a wealth of information and resources about SEO that will help you learn more about how to optimize your store for better search engine rankings.
Personalized SEO strategy with JustHyre
If all of this doesn’t work you definitely should hire an Expert SEO Agency who can help you optimize your Shopify Store to the fullest and get the most out of it. Sometimes, it’s better to have the Expert work on some problems and not screw up yourself.
We recommend our Shopify SEO Services, at JustHyre we’ve years of experience with Shopify so much that we’ve created our own apps for this platform too. We know to reach your target audience and boost sales organically.