Are you having a hard time finding customers for your online store? The problem could be that people can’t find your store. It could also be that you’re not spending enough time and energy on SEO.
If you’re a Shopify store owner, you know that there are many facets to having a successful online store. Of course, some of your main priorities include getting sales and building your customer list, but in order to do this, it’s important to have a number of great SEO-optimized pages on your site that encourage engagement.
When it comes to website traffic, there are quite a few ways to drive visitors. One of the best ways and one with great long-term results is SEO.
Increasing organic traffic to your store can be done without spending a single dollar. This guide outlines the steps you need to take to make sure your store is optimized for search engines, converting visitors into customers.
But before we move to our core topic, let us discuss a few of the important points.
How SEO will change in 2022?
In 2022 and the years to come SEO is expected to evolve significantly. Companies will keep using SEO tactics but will also focus on being more proactive in content creation. This includes being more thorough with their keyword research and making sure that content is well-researched and engaging for users.
And secondly, content creation won’t be enough for companies to achieve their goals; there’s also a need for them to make sure that the content is mobile-friendly. Marketers and other business owners need to adapt their approach to the fact that content plays an important role in the success of their businesses.
Is Shopify good for SEO?
When it comes to eCommerce, Shopify definitely deserves all the hype it’s getting. There are numerous selling online platforms to choose from nowadays. But, whenever you talk about the most used one, Shopify undoubtedly pops up in your mind in the very first instant.
Shopify is an excellent e-commerce platform and comes with all the basic SEO features. With Shopify, you can add products, customize layouts and organize your inventory. All along the way, it’s possible to optimize your site for search engines.
Is it worth learning SEO in 2022?
SEO has been referred to as the marketing strategy of the future. It is inclusive of all other marketing strategies combined and provides information to your audience that search engines cannot find on their own. SEO profits in 2022 are at a record high because of factors such as declining costs, rising online competition, and constant innovations.
SEO is not just a tactic to reach the top of Google, but it power all your online marketing efforts. Marketers and bloggers often perceive the term – “SEO” as a synonym for “traffic”.
The main reason behind this perception is that the easiest way to get traffic on a newly launched website is to receive links from a website with high domain authority. This will boost your rankings for the keywords you are targeting and start receiving quality traffic within days.
How to Increase Organic Traffic To Your Store?
#1 Onsite SEO
SEO for your site is super important, and onsite search engine optimization (also called on-page SEO) can really help you rank in search engines like Google.
The crucial principles of ranking for terms in search engines are simple:
Search engine optimization starts with “keywords”. You need to know what people are searching for, and then optimize your site to target those keywords. This means that you use the keyword in your title and description tags, and then use it throughout the body of your post. Persuasion happens when the words in the metadata match exactly with the content on the page.
1. Optimize the home page for primary keywords
The first step in SEO is to optimize your website’s home page. You can do this by including primary keywords in the title tag and meta description of your website so that Google knows what your site is about.
2. Optimize other pages for category keywords
Once you’ve optimized your home page, it’s time to start optimizing all of the other pages on your site. This includes blog posts, FAQs, product pages, etc. For example, if you sell fitness products, then each product page should have a title that includes the keyword “fitness” as well as a meta description that explains what makes this particular product special (i.e., why it’s better than other brands).
3. Set up links to all of your optimized pages
SEO isn’t just about writing good content — it’s also about ensuring that Google knows about it! This means creating internal links within your site (i.e., linking one piece of content to another) and external links (i.e., linking out to other sites).
#2 Offsite SEO
Figuring out what your competitors are doing is important. You can do this by using a tool like Ahrefs or SEMrush to analyze their backlinks.
Once you have an idea of what they’re doing, you can try to mimic it. For example: If they’re getting a lot of backlinks from a certain type of content (like infographics), then you can create similar content that you know will attract links.
The next step is to find broken links on other sites and try to get them to link to your site instead. This process is called “link building” and it involves reaching out to webmasters who have sites that already link to similar sites in your industry.
The final step is simply making sure that all the pages on your site are optimized for SEO best practices so that Google knows what those pages are about and can rank them accordingly in its search results pages (SERPs).
#3 Content Marketing
Content marketing is about creating valuable information that your audience wants to consume and share with their friends and family. It’s not about tricking people into buying products or signing up for newsletters they don’t want. It’s about providing real value to the consumer, so they are more likely to buy from you down the road.
If you already have a blog, that’s great! Use it as an experiment to see what type of content works best for your audience. You can also test different topics on different platforms like Quora, Reddit, and Facebook groups.
Once you know who your audience is and what they want, it’s time to start writing your posts. Here are some tips for creating effective eCommerce content:
- Write about something that’s relevant to your customers (not just product descriptions).
- Write in a conversational tone so it sounds like you’re talking directly to readers instead of writing at them.
- Use keywords naturally; don’t try and force them into every sentence if it doesn’t make sense.
Don’t let search engine optimization intimidate you. You don’t have to be a coding ninja or an expert Search Engine Optimization specialist to use the tactics outlined above to increase traffic to your Shopify store. By following some basic steps, staying consistent, and keeping an eye on the horizon, you will see results throughout the year as you gain more customers, turn them into repeat customers, and increase your overall revenue along the way.
However, if you need a helping hand with Shopify SEO, we are here to help. JustHyre now offers Shopify SEO services, all things are taken care of and you will be provided with clear results.
Visit our Shopify SEO page to learn more about all the plans, you can also schedule a demo call where we will explain to you our plans and suggest you a suitable plan.