While SEO is often the biggest priority for new eCommerce Store owners, and for good reason, some of these basics can easily be overlooked. The amount of business you do in your new store is going to be determined by how effectively you have set it up to rank in search engines.
But ranking at the top of Google doesn’t always happen overnight, especially if you have just opened your doors. There are some things you can do during and immediately after setup that can go a long way toward getting you there faster.
Mastering SEO for Shopify stores is a matter of necessity. Unless you have the budget to advertise on Google, organic search traffic is one of the best ways to get your store noticed.
It’s super simple to set up your Shopify store to be SEO friendly, so there’s no excuse not to tap into this powerful marketing strategy. From there, you can master the world of SEO with a few strategic tweaks and optimizations. Let’s dive right in.
#1 Optimizing Site Structure
When shoppers are able to quickly and easily find the things they’re looking for, they tend to spend more time on your site and browse more pages, which can help your search engine rankings
This can be achieved by bettering the site structure. The layout of the content on your page is one of the most important aspects of optimizing a website for search engines. You can follow the below site structure:
- Homepage » Category Pages » Product Pages
#2 Improve User Experience
Customers want their site to load as fast as possible. If your Shopify store isn’t super-fast, you should consider how many people are leaving your site just because of the speed. And with mobile purchases expected to overtake desktop usage, you definitely don’t want to risk losing out. As well as being a deterrent, slow loading times can be a real barrier to conversion.
Adopt responsive theme design, When your store is responsive, you have complete control over the look and feel of your store. That’s because responsive themes are created to adapt to various screen sizes, so they’ll look just as good on mobile devices as they do on traditional desktops.
#3 Optimize store with Target Keywords
Leverage your research to put together a plan for optimizing your target keywords across your entire shop, from the homepage to product pages. Get the idea? Once you have your main topics, you can easily brainstorm long-tail keywords related to each of them that are specific enough to get traffic.
The most effective searches are local (i.e. your location or the nearest city or state). So first you need to identify what geographic location(s) you’re targeting, then come up with the 5-10 terms that can drive traffic to your store. The easiest way to get started is by brainstorming five main topics related to your product and keeping a running list.
#4 Optimize Product Pages
After making your keyword list and careful analysis of your site’s structure, you should now have a good idea of how you want to name high-traffic pages on the site. Names that are product-focused rather than just descriptive make for a much better SEO strategy.
If you already have your product pages set up, the next step is to write your titles and descriptions. The goal of optimizing your titles and descriptions is to include your target keywords as much as possible, this will be picked up by the search engines and help rank the product pages.
#5 Link Building
Having a solid backlink profile is fundamental to any SEO strategy. Not only can it help improve your search rankings, but it also raises the authority of your website, which creates the perception of quality and shows search engines you’re a knowledgeable source.
However, backlinks alone will not give you search engine rankings, you need a balanced approach by updating your blog regularly and creating original content that people wish to link to.
Not many people know this, but one of the best link-building tactics you can use is to find broken links on similar websites and contact them about fixing the broken links. This technique is used by higher-ranking websites that want to stay at the top.
Why wouldn’t you want to emulate them? Ending your sentence with question marks makes you sound uncertain, which boosts the trustworthiness of your voice.
#6 Use Shopify SEO App
In the world of eCommerce running a successful online store can be challenging. One of the most complex tasks you have is to figure out all the technical details, from mastering your website’s functionality and fixing complex SEO issues.
Shopify SEO App like “SEO Doctor” is all you need to have a successful online store, including a powerful SEO Wizard that will dramatically improve your site’s Google search rankings and improve traffic on your site immediately.
It’s Autopilot SEO mode fixes all SEO issues automatically without needing your intervention making you free from this tedious task and you can focus on other important tasks.
Conclusion
SEO is an invaluable tool for Shopify store owners because it can help you see better results in the form of increased organic traffic. These organic visitors are much less costly than paying for ad campaigns, and traffic from search engines tends to convert at a higher rate than other marketing channels. If your site doesn’t rank well on search engines, you could be missing out on a lot of potential business.
Can’t manage the Shopify SEO yourself, Need a helping? JustHyre is to the rescue. JustHyre has experienced dedicated SEO personnel who can help fix the Shopify SEO issues and bring quality organic traffic to your website within no time.