Shopify is a leading e-commerce platform for small business owners. It’s popular among entrepreneurs because it enables them to sell their products without needing to buy any inventory or store fixtures and this saves them from all the hassles.
Shopify may not be the most expensive e-commerce solution, but that doesn’t mean that your store won’t benefit from some extra SEO love. After all, it is a page on the internet. You need to optimize it to reach the maximum of buyers.
In this article, we’ve provided you with 10 tips to optimize your Shopify store for organic traffic by following these 10 essential SEO tips. They include things like optimizing your product page, building trust with organic content, and driving traffic with referral marketing.
1 Website Speed
One of the most important aspects of SEO is website speed. Having a slow-loading website can hurt your business’ ranking on Google and other search engines.
Over time, the performance of your Shopify store will fluctuate. Your performance might be slower when you add new content or applications to your store.
Make sure you have a fast loading site with minimal load time by following these tips:
1. Update plugins and themes when necessary
2. Optimize images with compression techniques
3. Reduce the number of requests made on your page
4. Minimize the scripts and stylesheets used on your page
5. Use Google’s PageSpeed Insights tool to identify further optimization opportunities
2 Page Load Time
With Google’s recent updates to its algorithm, page load time is now a ranking factor. With SEO, it’s always important to be cognizant of the different factors that could impact your rankings. This includes both on-site SEO and off-site SEO.
For example, if you’re using Google Adwords to drive traffic to your website, you’ll want to make sure your landing pages are optimized for conversions so you don’t waste money on ads that don’t deliver results. When doing keyword research, be sure to include long-tail keywords as well as more specific keywords so you can target the right audience with your products or services.
3 On-page optimization
On-page optimization refers to the changes you make to your product page in order to help it rank higher. These changes include things like optimizing your product title, using relevant keywords and making sure that the page is loading fast enough.
A high-quality product page will rank better than a poorly-optimized one. That’s why it’s crucial to optimize your product titles, descriptions, and images for SEO. Focus on providing lots of relevant information about the item you’re selling. Include any keywords that are relevant to your products.
You also want to write compelling copy that helps convince customers to buy from you instead of other sellers online. Write reviews for your products if possible so that customers can see what others think about them too! The more information you provide on your product pages, the higher they will rank in search results.
4 Content marketing
Content marketing is a good method of generating organic traffic. The most successful content marketing campaigns stem from customer-centric narratives.
When you create content that solves their user’s problems, customers will feel satisfied & share which will help show up the store in Google search engine results pages (SERPs) with the title of your article and a link back to your site.
This type of content is known as “evergreen” because it never goes out of style and always attracts new visitors.
5 Social Media Marketing
Shopify’s social media marketing tools are pretty robust, but if you want to see the best results, it’s important that you choose the right networks for your business.
For example, Facebook is an excellent platform for advertising because there are so many different ways to do it. Facebook ads can be targeted to a specific demographic or geographic area, or they can be on an easier flow on the internet. With Facebook, you can target your audience by location, age, gender, interests, and more. By targeting your ad to a specific group of people, you’ll be spending less money on clicks that don’t convert into sales. These ads get better conversion rates because you’ll spend less money while still getting better results. You can use pictures in your ad campaigns on Facebook as people respond well to pictures. People are more likely to click through when they see something visually appealing than if they see text only.
6 Get reviews from your customers
Reviews are one of the most popular forms of content on the internet. Customers like to read reviews to gauge whether or not they should purchase a product. Not only that, but Google also places a lot of emphasis on reviews in their ranking algorithm. Search engines want to provide their users with the most accurate and up-to-date information possible.
Getting reviews from your customers is a great way to increase your organic traffic and rank higher in search engine results pages (SERPS). To get more reviews, you can offer incentives for people to write them, such as coupons for future purchases or free products. You can also ask your customers before they leave your store whether or not they were satisfied with their purchase and what they liked about it.
7 Optimize your images for SEO
One of the most overlooked aspects of SEO is optimizing images. After all, your images are an important part of your brand identity and act as social proof for potential customers looking to purchase.
To optimize your images, try these 3 easy steps:
1) Make sure you have a keyword in both the image’s filename and the caption text.
2) Use descriptive captions on each photo.
3) Upload your high-quality photos to Facebook or Pinterest first, so they can be picked up by Google Images search results.
The more descriptive your photos are, the better off you’ll be when it comes to organic traffic. Your pictures will show up higher on Google Image Search pages because they use powerful words that people type into Google when searching for something online. This ensures that you get more visibility on search engine rankings pages (SERPS).
8 Optimize Google Search Console
The search engine visibility of your eCommerce site is extremely important and helps you to get more organic traffic. You may wonder why it’s even necessary to submit your site map to Google Search Console. In brief, it allows Googlebot to easily locate and crawl the pages on your site. If these pages aren’t accessible through Google, they won’t be indexed (and therefore, won’t be included in search results).
Bonus: Avail Shopify Optimization Service
One great way to optimize your Shopify Store without getting exhausted is with the SEO Doctor App. The team that built this amazing SEO App for Shopify is now offering SEO Services. You can get your Shopify Store audited & optimized for higher traffic by getting on their Shopify SEO plan.
Some of the Initial Services they offer:
- Initial Store Review
- Initial Setup
- Onpage Optimization
List of off-page optimization activities they carry every month:
- Content Optimization
- Content Marketing
- Local Optimization
- Social Marketing
Need to know more about Shopify Optimization Service – JustHyre, connect with them on their website.
Conclusion
To sum it all up, optimizing your Shopify store for SEO is essential if you’re looking to increase organic traffic and show up higher in search results. If no one can find your store, they will be unable to shop from it.
While SEO can be easily overlooked by busy eCommerce entrepreneurs, the fact remains that SEO takes time and effort — something we only have so much of in a day. We recommend starting small, with just one or two of these tips, and working your way up from there.
If you wait too long to get started on building your store’s SEO, you might find yourself competing for the same keyword space as Amazon.com. Why risk it? Have fun with your eCommerce business, and don’t let yourself get burnt out before you’ve made lasting improvements over the long term.