5 Tips to Get Free Organic Traffic From Google For Your Shopify Store

Want more traffic for your Shopify store? Look no further. There is a lot you can do to optimize your Shopify store for search engines and generate more traffic. If you’re selling online, you know that search engine optimization (SEO) is a valuable skill to have. The higher your ranking on search engines, the more access you’ll have to potential customers.

Shopify is a great eCommerce platform with easy-to-use features that make it easy to sell almost anything you want. You’ll get everything you need in one package: hosting, a modern-looking interface, shopping cart functionality, and more. 

Shopify is great for designers and professionals because it handles everything from order management to inventory; it’s the perfect solution for anyone who doesn’t want to run an online store but still wants to sell their work. 

But how can you get more organic traffic to your store? And how can you help the customers that do visit your site find what they’re looking for faster? By making a few small changes to your Shopify settings, you can boost the amount of organic traffic you receive.

If you want to get more organic traffic so that you don’t have to rely on advertising, there are steps you can take to optimize your Shopify store. Here are five Shopify SEO tips that will help your Shopify store rank higher in search engines and higher your chances of making better sales.

Here are the Top 5 Shopify Tips

#1 Optimize store for Good Keywords

When you’re running your own business, understanding search engine optimization (SEO) is important. Keywords can help your business turn up on Google searches quickly and at no cost.

It may look a bit complicated to pick good keywords. But in fact, you only need to ask yourself 4 simple questions: 

  • Which keyword relates most closely to my product? 
  • Which keyword is easier for customers to remember? 
  • What keyword sounds nicer and will attract more customers? 
  • Which keyword has fewer competitors trying to rank for it?

Picking the right keywords is vital to the success of your online business. Google’s Keyword Planner tool is a great place to start keyword research as it tells you how many people search for a specific keyword each month, and how much they’re willing to pay monthly for that product. Or else you can try Keywordtool.io or more professional ahrefs. It’s crucial to pick the right keywords or you won’t make any money from your store!

#2 Perfecting Titles and Meta Descriptions

Offering thousands of products in your store can be overwhelming. It’s a good idea to add some keywords to your titles and meta descriptions so that people can find your products in searches when they want them.

By default, Shopify sets your product’s title and meta description to the first 160 characters of the first paragraph of your product description. However, this isn’t always the most effective way to optimize your product’s presence in search engine results.

The title and meta description has a big impact on how people view your page in search engines. You want to optimize your title and meta description so your product will appear to be the best option for the customer. Optimize your titles and meta descriptions to make customers want to click on your pages in the search engine results. 

Titles and meta descriptions are what will draw people into your store, so it’s important to make sure they’re easy to understand and informational enough to attract customers who haven’t previously heard of your brand, it opens up the opportunity for increased online sales, social proof, and improved customer trust and engagement.

#3 Mobile Optimization is Important

Now that your customers can order from their phones, you need to make sure your website is mobile-friendly. Optimize your page using responsive design to improve your conversion rate and rank higher in search results. Features include the ability to customize colors, mobile-friendly navigation, real-time speed testing, and more. 

Optimizing your online store for mobile devices like smartphones and tablets is one of the most important things you can do to increase sales. More than half of consumers now use mobile devices to shop, and that number is expected to rise to 80 percent by 2023. 

That’s why you need to make sure customers can easily find your products on their device of choice and be visible on the internet. Also, Google is increasing its ranking of sites that are both user-friendly and mobile-enabled. So you too need to give it a thought.

#4 Enable Site Map

Search engines have gotten better at finding and understanding your content. However, they still don’t know everything – especially if you haven’t told them about it.

The quickest way to list all the pages on your website is with a site map. Site maps are the navigational tool that helps visitors find their way around your site. Here’s how to create one: Go to Settings > General > Site Map and then follow the instructions.

By having a site map, when people search on your website they are able to find the other content that you may not be ranking for on Google. You will be able to tell Google what all pages you have on your website, making it easier for search engines to get the whole picture of your site.

Google uses site maps to help find every page on your site. It’s the fastest way for Google to see all of the content on your site, so it’s worth creating, even though Google doesn’t really use them anymore. 

#5 Engage Influencers

Market your product well.  You can harness the power of social media to reach millions of people who are interested in what you have to offer. Adding influencers to your messaging strategy is a great way to increase social reach and potentially generate sales in your Shopify store.

Influencer marketing is one of the best ways to grow your Shopify store’s brand and generate traffic and sales. Developers, bloggers, chefs, YouTubers, Instagrammers, and many others can help your business to grow. 

These are people with a large following and they have a lot of influence on what their followers purchase because they often share items that they like and recommend things to the people who follow them.


It’s easy to get discouraged when you put your work out there and no one buys it. However, if you’re willing to put in the time and effort, you can increase your Shopify traffic. All of these tips take some time to implement, so don’t expect results right away. If you want better results, keep at it!

If you are finding it difficult to bring organic traffic to your store and if you need expert help then we can help you with our services. JustHyre’s Shopify SEO plans offer expert SEO services at affordable prices.

Drive traffic to your shop & boost sales on autopilot. Let JustHyre take care of your Shopify SEO.

Connect with an Expert